The Yellow Treehouse

The New Zealand Yellow Pages has come up with a unique way of advertising to show that no matter how unusual your project the Yellow Pages can help you achieve it. They built this amazing Yellow Treehouse Restaurant 10m up in a redwood tree, videoing and blogging the process. Its interesting as a new marketing concept - 'reality advertising' - but I'm more interested in the treehouse itself. The architects, Pacific Environments Architects, say "It’s the treehouse we all dreamed of as children but could only do as an adult fantasy". Its on a beautiful 'enchanted' site on the edge of a woods, with a meandering stream and an open meadow. Its shines out like a lantern at night, and in the day it looks like a cocoon or chrysalis hanging from the tree. To get to it you have to walk up a 60m walkway which winds up through the woods. My only disappointment, that shatters the fairytale illusion is that the kitchen and tiolets are on the ground, only the seating area is in the treehouse. It would be great if those services wer contained in another treehouse....but maybe I'm just taking the dream too far.

(Via The Contemporist)